BJM: How Confusion & Friction Is Killing Your B2B Marketing ROI 101

Do you know sometimes how tricky it is for men and women to buy some consumer products. There are hygiene products, clothing, food, vehicle, liquor, financial services, general contractor, mechanics, and so on. As you have realized at your local…

BJM: How To Get Service Business, Financial Service Marketing and Strategy Right 101

To you service businesses, CPAs, Professional Service Providers, Construction Service, Financial Service who have allocated their savings or other people’s money to a venture with a plan—strategic plan, then this will definitely help. We live in a hyper-competitive world. Simply…

BJM: The Marketing Specialist vs The Marketing Generalist 101

The difference in a marketing specialist and marketing generalist is clearly obvious by the words specialist and generalist. In the health care system, we have the general physician and we have the plastic surgeon. In construction, we have the general…